We believe our competitive strengths are as follows:
"One-stop" and end-to-end customised solutions
We offer "one-stop", end-to-end solutions for our customers, ranging from distribution services to downstream and value-added activities.
As a premier steel stockist and manufacturer, we carry more than 3,000 products and have close to 800,000 sq ft of state-of-the-art warehousing facilities in Singapore. More importantly, we also have the capability to provide customised steel solutions for diversified industries including energy, transportation, marine, electronics and other sectors.
Our operations are carried out on a daily basis under the supervision of HG Group through the following subsidiaries.
- HG Metal Manufacturing
- HG Construction Steel
- Oriental Metal
- First Fortune International
Extensive product portfolio
We carry more than 3,000 types of steel products, including BCA-compliant materials. Our extensive portfolio includes steel plates, angle bars, flat bars, channel bars, round bars, hollow sections, beams and pipes – all in various dimensions which we can further process and customise according to our customers' specifications.
Strong sourcing capability
We source our steel materials from several established steel mills and their representatives around the world. These include steel mills in China, Japan, Korea, Turkey, Russia, Ukraine and other Eastern European countries.
Through our 50 years in the industry, we have established reliable relationships with an extensive network of suppliers. With a diversified supplier base, coupled with our ability to purchase in bulk, we are able to source for and ensure high quality and competitively priced supply of steel products and materials.
Diversified customer base
Having been in the steel business for more than 50 years, we have established a strong customer base of more than 1,000 customers in Singapore, Myanmar, Malaysia, Indonesia and other Asian countries like Sri Lanka, Brunei, Thailand, and Vietnam.
Our customers include smaller steel stockists, hardware and trading companies, as well as companies from the engineering, marine and construction industries. With our diversified customer base, we are not overly dependent on any single customer or industry sector.
Over the years, we have fostered good working relationships with our customers – some of whom have been our clients for more than 20 years.