OUR
BUSINESS
scale, which enables us to offer competitive prices
in the market. Together with our one-stop tailored
solutions, extensive procurement network and
established geographical reach, these key strengths
have helped cement our 40-year position in the steel
industry. Supported by highly experienced teams in
management, operations and sales, we leverage on
our decades of knowledge to deliver steel solutions
more efficiently and effectively. From supply chain
management, logistics and warehousing operation to
quality assurance and dedicated customer service,
we go the extra mile to provide greater value for our
clients.
We are committed to providing our clients with
products of the highest quality. As part of our efforts
to increase quality standards, we plan to invest in a
supply chain system that allows the traceability of
steel source and material composition. This will help
to strengthen our credibility and reliability in the eyes of
our clients, thereby enhancing customer loyalty.
ADVANCING IN THE MARKET
To strengthen our foothold in the market, we adopt a
multi-pronged growth strategy focused on:
• Diversifying our business model to include higher
value-added services and direct sales to end-users
• Widening our geographical reach in South East Asia
• Strengthening customer relationships by directly
engaging end-users of steel who require large and
customised orders for specific projects
• Enhancing our processing capabilities by offering
more downstream customisation services
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HG METAL MANUFACTURING LIMITED
ANNUAL REPORT 2014
